Advertising and Marketing

Do you have a service or product that you want to get in front of the masses? Maybe you have reached a new milestone in your existing business that you want to shout out to the world. Well, the easiest way to get the message out is through the power of a press release.

Press releases have been around for awhile and can be a powerful tool in your marketing arsenal. If you have a little experience writing, you can create one on your own. If not, you can hire a professional to write one for you. It is well worth the money to get a professional job done.

There are several elements that comprise a press release.

1. The contact information, this allows the press to contact you for a possible story or for potential customers to come to your site to see your offerings.

CONTACT: www.ABCcompany.com
Joe Schmoe, President
Phone: (123) 456-7890
Boston, MA. 00000
Email: schmoe@email.com

2. The Headline, this is possibly the most important element of the press release because it must be “newsworthy.” It can’t be a sales pitch but must be crafted as though you are announcing a news item. For example:

WHERE WILL YOU GO?

Local Online Job Network Shows You the Path to Job Search Success.

Not something like, ABC Company Is Offering The Best Job Hunting Technique In Town!

3. The first paragraph of the press release needs to make the announcement. The thing to remember throughout the press release is not to make a sales pitch, that’s not what it is intended for. It is meant to make an announcement about something that is considered news such as opening a new store, a new division, relaunching a business and so on. For example, Sterling Heights, MIJune 20, 2004ABC Comapny, a new local online job network for residents of Massachusetts, is set to launch on July 1st to give job seekers an additional outlet to aid in their job search. This is announces the date of the launch of ABC Company.

4. The rest of the press release should give background on the company, the product development or the service improvement etc. For instance, ABC Company offers numerous benefits to both those seeking a job and employers looking for local talent to fill positions. The benefits to job seekers includes the ability to search for jobs by location, date range, categories, job type and keywords. It will give a person the ability to view all jobs posted by a specific local employer.

5. Add at least two quotes from an executive in the company. For instance, “We’re very excited about the launch of ABC Company. Being able to provide both job seekers and employers with direct access to local jobs and candidates, respectively, is the best possible solution for both,” offers Joe Schmoe, President and founder of ABC Company. Further down in the press release, add another quote like, According to Schmoe, “The benefits to local employers besides finding qualified candidates for positions, includes a reduction in time and effort in regards to recruiting new talent.”

6. Finish with something like, ABC Company is a local online job bank serving residents and employers of Massachusetts. They are based in Boston, MA. and can be reached by calling (123) 456-7890, by contacting Joe Schmoe via email at schmoe@email.com or visiting www.ABCcompany.com for more information.

That’s about it. Easy, simple and quick to whip up.

Once you have the press release completed, you will need to distribute it. The best place to so that is at http://wwwPRweb.com because they offer a low cost solution to distributing your press release.

If you need a professional to write a press release for you, please contact me at writetouch4u@verizon.net My press releases have netted press interviews and stories for many of my clients. I would love to help you “get your message out.”

Copyright 2005 Lorraine Cote

This article may be freely reprinted as long as the author’s information and copyright notice remain intact.

Lorraine Cote is the CEO and Owner of The Write Touch 4U, Copywriting Service. She is also a published freelance writer who has written over 100 ebooks on various topics for clients as well as all types of other written materials. She also has 16 years experience in the corporate world as a Trainer and Business Writer and is an Internet Marketer as well. Visit her at http://www.thewritetouch4u.com or visit her blog at http://writetouch4u.blogspot.com

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Have you ever considered submitting articles to get your marketing message out and/or drive traffic to your websites…?

Here are some ideas and tips that can get you started:

Use article distribution services to get your articles in ezines. Some services will specifically distribute your articles to ezine owners who desperately need good content, but do not want to create it themselves. If your article gets selected for even a few of these ezines, you will receive a considerable traffic spike.

Always include quantifiable benefits when writing an ezine article - and actually tell the truth. For instance, if you say “make $1000 in 10 days” people will actually be interested in that and believe it is possible at the same time. Distorting or massively exaggerating the benefits wont help at all; it will make the article look like a scamand an attempt to mislead more than anything else.

Your prospects will appreciate your honesty and through time will come to trust your judgement and recommendations

Become a special report provider for ezine owners. Offer to give them monthly reports that contain exclusive or limited-distribution content. Each of these reports could contain a detailed description of some technique - along with some type of link to upsell them on a product of yours that makes the process easier.

Use psychological triggers when writing an ezine article. At the very least try to make the title and text flow. Make it catchy! A headline that uses words like “proven” “shocking” “powerful” “secrets” will always get more attention than one that simply states the title in drab unemotional wording.

Most importantly set out to inform the reader as much as is possible in 400-600 words. “How to” articles are always popular because they serve the reader making them feel that they have actually learned something and are better off for reading your text.

The whole point of the article is to encourage the reader to seek more information in your resource box where you will promote your business.

If your article looks like one long sales pitch with no informative qualities at all you will have lost your prospect, who will simply stop reading and click away, with no chance of gaining a subscriber or customer.

In closing…

Article distribution is one of the most powerful ways to market effectively online. All the top “gurus” are using this tactic in their arsenal of strategies and it maybe time you came on board too.

Copyright 2006 Mal Keenan

Mal Keenan is editor and publisher of Home Business Tips Newsletter. Click below for all the details:
Home Business Ideas
For more info on the day to day running of my Home Business and current Internet Marketing tips check out:
My Home Business Blog

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Tags: article, copy, distribution, ezine, submission, writing