Advertising and Marketing

Multi-Level Marketing and Pyramid Marketing Companies and Possible Fraud

admin — Sat, 27 Dec 2008 07:10:01 +0000

Multi-Level Marketing is alive and well in the United States and millions of Americans are involved in these businesses which they run from their home and even buy the products from them selves and for them selves.

Unfortunately all too often a multi-level marketer will embellish their own ...

Fire Your Marketing Consultant; Most Business Comes from Word of Mouth

admin — Wed, 24 Dec 2008 13:04:19 +0000

Having been in the Franchising Industry and set up franchised units in 23-states and 4 nations, which did business in 450 cities and 110 major markets, we learned early on that once we had set up the initial marketing "Bonzai and Blitz" mission that most of our franchised outlet's business cam...

The Power Of Face-To-Face Marketing Using Exhibitions As A Form Of Direct Marketing

admin — Sun, 21 Dec 2008 11:35:13 +0000

You start by thinking that when exhibiting at a show, to market direct to the public or to trade, you will more than likely be stood within metres of your competition. If you were not exhibiting though, then your competitors will be there anyway so this point should not in anyway affect your deci...

Understanding Search Marketing in 2006 2007

admin — Thu, 18 Dec 2008 11:23:23 +0000

Visitors find related information by using a search engine. You may have the most incredible website on the Internet, but it will receive little or no traffic without search engine visibility and ranking.

The goal for your website is to appear on the first or second page of the search engin...

Direct Mail and Direct Mail Marketing for Mobile Detailers

admin — Mon, 15 Dec 2008 11:13:17 +0000

Do you own a mobile auto detailing business or perhaps a mobile carwash? Do you have weekly and monthly customers? Do you go to both homes and offices to detail people's cars while they're at work or at home? Do your customers often refer you to other customers through word-of-mouth advertising...

7 Tips for Testing Your Sales and Marketing

admin — Fri, 12 Dec 2008 10:06:12 +0000

One marketing technique may work wonders for someone, but that doesn't guarantee that it'll do the same for you. The only way to really know what works for YOUR products and YOUR target audience is to experiment. Testing and experimentation are crucial to increasing your profits.

1. Try u...

Incoming Telemarketing Sales and Upgrades

admin — Tue, 09 Dec 2008 13:18:14 +0000

Every incoming call to your business is a potential sale and you should consider each and every phone call, which does come into your company as a potential future customer and an incoming telemarketing sales call. You should also train your staff to ask questions of the customer and find out wha...

A Simplified Marketing Plan that Works!

admin — Sat, 06 Dec 2008 08:01:15 +0000

When I started my first business in 1981, I researched business plans and marketing plans. I looked at all of the formats and read a lot about the purpose of creating a business plan. But I never got enthused enough to do it.

When I launched my speaking business in 1997, I reconsidered a ...

Word Of Mouth Marketing – Why Testimonials Should Have Everyone Talking About You

admin — Wed, 03 Dec 2008 07:01:11 +0000

One of the most powerful tools in marketing is the testimonial. Yet they are used by so few

Put yourself in the shoes (phew!) of the prospect.

She can listen to you, try and believe you, hope that you are paying attention and addressing her concerns (I sure hope you are) OR she can re...

Selling Requires a Marketing Message; Creating a Simple and Meaningful Message

admin — Sun, 30 Nov 2008 07:35:11 +0000

If you want to sell more in your business you need to plan to build a marketing system to bring in good solid leads. Do you have a simple and meaningful message for your potential customer and your target market? If not have you considered creating one? If so, have you thought about adjusting it ...

Five Ways To Boost Your Referral Marketing System

admin — Thu, 27 Nov 2008 09:11:21 +0000

Referral marketing is the most profitable kind of marketing there is.

For as long as there has been small business, owners and service providers have been talking about referral marketing. Most small businesses point to referrals as their primary source of business. It just do...

Selling and Marketing Concepts; Why do people buy from you

admin — Mon, 24 Nov 2008 07:30:01 +0000

Have you ever considered why people buy from you or your company? Do you know why your customers and prospects choose you over your competition? Surely you have some theories or ideas as to why this is right? Is your marketing good enough or do you wish it were better? Are you able to sell to you...

Part 4 of 4 – How To Create an Effective Church Ministry Marketing Plan

admin — Fri, 21 Nov 2008 09:20:19 +0000

Getting Started

Often, especially if you are just getting started, you will find that pre-packaged promotional materials are a big time-and-money saver, and you can learn a lot by starting with them. After all, they were designed by professionals in the church marketing field.

On the ...

Mistakes You Can’t Afford To Make When You Write A Press Release

admin — Tue, 18 Nov 2008 10:31:01 +0000

It's a real shame. If you open most any newspaper in the country you'll find at least one story you know really didn't need to be there. It just isn't that relevant or interesting. But somehow it made it in.

You can't help but wonder if it just happened to be one of those days when...

Marketing Management and the EU

admin — Sat, 15 Nov 2008 12:35:23 +0000

Many of the marketing texts argue that marketing is a logical process with a natural structure which can be viewed primarily as a method of: understanding the marketing environment; using the marketing mix; developing a marketing plan based upon the use of the mix; implementing a plan through a s...